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Big corporations and their teams explore their customers' experiences so often and complete so much customer research.
It makes their marketing and brand decisions creative, clear, focused and optimized for customers' emotions and experiences. You can get that creativity, clarity, focus and optimization too.
It starts with customers and questions.
Everyone does their own research from time to time, so the word gets used a lot! At Vireo, we focus on designing and running primary research to understand your current or prospective customers. A well designed and statistically sound research study includes problem definition and objective setting, following design best practices and accurate analysis. Vireo is guided by and follows both the best practices set out by the market research industry's global and Canadian professional associations.
When we're working directly with customers, sometimes our customer's database or social channels are large enough for us to tap into. Sometimes we use our own database and social channels, or online groups that we're active in to build a shortlist of participants. Other times, we use sample and recruitment partners from the market research industry! On occasion, we'll do all three! Most importantly, when we work together, we make the best choice based on the research needs.
If you're just starting to explore and optimise based on your customers' experiences, why not start here, with our Free Customer Research Tools. You'll find example questions, tips for planning and executing your own research as well as templates to organize the data you have now. If you've already got a few research projects under your belt, then you could reach out directly and book a meeting with me. Let's see what's next for you and your customers!
Yes! Corporations do so much customer research it makes your head spin. They have every customer metric and data point on their brand you can imagine (and yours, btw.) I know that because I've designed and run those studies for most of my career. Start-ups, small and medium sized businesses, growing brands can access and unlock what their customers think, act and do too! I'm here to make it happen.
Customer data has many different forms and functions, from your web analytics and structured databases to unstructured images and online conversations. We're adept and experienced at managing, interpreting and untangling what's actually going on with your customer based on the quantitative or qualitative data you're working with now, and the data you'll need in the future.
We're methodology agnostic here! Customer challenges can be messy to untangle and the right methodology and techniques are key to be able to ask the questions that matter. So if qualitative, quantitative or analytics are where the answer lies, that's where we'll go!
Probably more than you're doing now, but not that much more. The best customer research will align with customer and business cycles and the decisions you have to make around those cycles, consider when you plan your social media strategy, or how you'll work to add a new product or service.
The three most common ways I work with Vireo's customers are our Done in a Day programs, workshops or a custom research project we design based on your business' or brands' specific data and decision needs.
I am privileged to live and learn on this land. I acknowledge that my home and work place sits on the current and ancestral homelands of the Anishinaabe and Haudenosaunee people. They are the original caretakers of the land, water, plants and animals that are important aspects of our community. Under the Dish With One Spoon Treaty, myself and my family agree to share, taking only what we need so that something is left for those who follow.
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