Private and Group Customer Research Workshops
Ready to start really working on the gaps in your customer understanding and start building a clear picture of your customer with your team?
Let's do it!
There are four core workshop topics and each can be tweaked to meet your goals and needs.
The Generations: Customer Family Tree
If you aren't sure "who" your target audience is, or have customers that span generations, then you already know the challenge you're up against. This workshop's focus is on understanding, empathizing and explaining the experiences of each generation of customers. It includes up-to-date stats and voices from each generation. Customizations can be made to address your specific business or brand challenges.
Assumptions. Gaps. Growth.
When you're struggling to build consensus on what your customers actually want and need, this workshop pulls all your customer data and knowledge together, and starts pulling on those threads to find the real sources of customer truth. This clears the way for any deeper research based on the gaps, and removes the friction in your decision making process and clear action items for optimizing your marketing strategy and tactics.
Customer Personas and Journey Challenge
If your customer journey isn't informed by actual customers, it's not the strategic tool you need it to be. It's not grounding and guiding, it's a source of missteps and mistakes in your decisions. In this workshop, I come armed with data from real actual customers we gather before hand and we write the true story of your customers together. We challenge assumptions, find consensus and leave you with clear steps and actions that will optimise your decisions, and your customer journey.
The Magic of Customer Rituals
A personal favourite (Yes! I have favourite workshops!) because exploring human rituals and the customer experiences within them really is magic! This is a great starting place for newer businesses to find emotional connections and find opportunities to engage with your customers in ways that fit with their daily, natural, human lives.
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