DIFFERENT PATHS NEED
DIFFERENT QUESTIONS.
Market Research and Customer Data Analysis for Creative, Collaborative Decision-Making and Customer Centric Strategy.
The businesses, brands and organizations that are forging a different path have challenged themselves to ask and answer a different customer question. They are driven to know more and think deeper and make decisions that keep them on their path.
Vireo Research offers market research and data analysis services. We're your partner in creating a culture of curiosity, questions and learning. We support the development of sustainable solutions and strategic marketing plans based on the reality of your customer's experiences.
OUR RESEARCH SERVICES
Market Research & Data Strategy
Consulting Services
When you know there are gaps in your customer knowledge and they're making the right strategic decisions unclear, Vireo will fill those gaps with deep customer understanding and insight. We offer the full suite of quantitative and qualitative research services from design through to data analysis.
Market Research &
Customer Insight Workshops
When the data and decisions are piling up we'll energize you with market research skills, ideas and perspectives. Our research and customer insight workshops teach you and your team about your different data and insight needs and create the culture of learning, curiosity and customer centricity you need.
Market Research & Customer Insight Packages
When you find yourself lost on your path, and you're looking for a different way out, our focused research packages get you back on track within a day. We focus on finding out where you and your customers are at now, get clear on the decisions you need to make and then decide where you and your customers will head next.
Caroline is a true research strategist as she always works beyond the data and analysis of a traditional market researcher. I worked with Vireo on many research projects, and Caroline is adept at listening to and exploring client's business challenges and questions they have about their consumers, and turning those conversations into creative and well designed research projects. Her reports and presentations are detailed, engaging and well thought out, and include strong insights and recommendations that make decision making easy.
Ryan Crawford
Vice-President, SAGO
The Smarter, Faster, Stronger Customer Personas Workshop gave me the clarity and direction I needed! Before I wasn't sure what my next marketing move was, I knew I needed more leads, and a lead magnet would support my ideal client in finding me and assessing our fit, but beyond that I was stuck. Now I have questions baked into my process that will allow for data to build over time, better identifying the problems my ideal clients are facing. It was so good to spend deep time reflecting on my customers' experiences and needs, strategizing and then brainstorming solutions.
Lauren Malach
Career Strategist & Coach
We have been working with Caroline and Vireo for over five years now. We started with a one-off youth research and engagement project that grew into an annual survey that goes out to our youth and their families, and our program partners. The data and insights we gather are the cornerstone of our strategic planning and decision making. The data also allows us to continually demonstrate and prove the impact of our programs for our donors and funders. I can't recommend Caroline and the work she does enough.
Jeanette Heywood
Executive Director, YouthReach
TOOLS &
TEMPLATES
Faster research design and organized analysis with our shortcuts aka
FAST & EASY
TIPS
Focus on your customers' perspective and get ideas for your customer research
RESEARCH
WORKSHOPS
Act on your
customer curiosity, untangle their behaviours and optimize for your customers.
OUR UNIQUE RESEARCH PHILOSOPHY
Radical
Empathy & Inclusion
Don't forget anyone. We believe that research should begin with empathy for the messy human experience and end with inclusive products and services.
Big Picture
Context
Don't think small. Breakthrough customer insights come from matching big human questions and untangling smaller specific experiences.
Methodology
Agnostic
Don't go methodology first. The customer question and the problem you solve determines the best methodology and design for your research.
Creative &
Collaborative
Don't limit your creativity. We want to harness your team's creative ideas and collaborative thinking. Data needs to be accurate - that doesn't mean uninspired or boring.
Frequently Asked Questions
What do you mean by customer research?
Everyone does their own research from time to time, so the word gets used a lot! At Vireo, we focus on designing and running primary research to understand your current or prospective customers. A well designed and statistically sound research study includes problem definition and objective setting, following design best practices and accurate analysis. Vireo is guided by and follows both the best practices set out by the market research industry's global and Canadian professional associations.
How do you find customers to talk to?
When we're working directly with customers, sometimes our customer's database or social channels are large enough for us to tap into. Sometimes we use our own database and social channels, or online groups that we're active in to build a shortlist of participants. Other times, we use sample and recruitment partners from the market research industry! On occasion, we'll do all three! Most importantly, when we work together, we make the best choice based on the research needs.
Where should I start with my customer research?
If you're just starting to explore and optimise based on your customers' experiences, why not start here, with our Free Customer Research Tools. You'll find example questions, tips for planning and executing your own research as well as templates to organize the data you have now. If you've already got a few research projects under your belt, then you could reach out directly and book a meeting with me. Let's see what's next for you and your customers!
Is customer research for start-ups or small businesses?
Yes! Corporations do so much customer research it makes your head spin. They have every customer metric and data point on their brand you can imagine (and yours, btw.) I know that because I've designed and run those studies for most of my career. Start-ups, small and medium sized businesses, growing brands can access and unlock what their customers think, act and do too! I'm here to make it happen.
What do you mean by customer data?
Customer data has many different forms and functions, from your web analytics and structured databases to unstructured images and online conversations. We're adept and experienced at managing, interpreting and untangling what's actually going on with your customer based on the quantitative or qualitative data you're working with now, and the data you'll need in the future.
What customer research methods do you use?
We're methodology agnostic here! Customer challenges can be messy to untangle and the right methodology and techniques are key to be able to ask the questions that matter. So if qualitative, quantitative or analytics are where the answer lies, that's where we'll go!
How often should a business or brand do customer research?
Probably more than you're doing now, but not that much more. The best customer research will align with customer and business cycles and the decisions you have to make around those cycles, consider when you plan your social media strategy, or how you'll work to add a new product or service.
How can I work with you?
The three most common ways I work with Vireo's customers are our Done in a Day programs, workshops or a custom research project we design based on your business' or brands' specific data and decision needs.
I am privileged to live and learn on this land. I acknowledge that my home and work place sits on the current and ancestral homelands of the Anishinaabe and Haudenosaunee people. They are the original caretakers of the land, water, plants and animals that are important aspects of our community. Under the Dish With One Spoon Treaty, myself and my family agree to share, taking only what we need so that something is left for those who follow.
© Copyrights by Vireo Research. All Rights Reseved.