A non-profit, for environment and wildlife protection, wanted to increase engagement and fundraising for an ongoing office-based program.
Qualitative focus groups were conducted with participating members to better understand their motivations, beliefs, goals, and needs in regards to the program.
An association wanted to explore the relationship Millennial customers have with beef and understand how to better talk about beef with them.
A two-tiered research program, where insights gathered in a quantitative questionnaire, which involved respondents from a mix of lifestages with a focus on Millennials, were evaluated and refined in the second phase - a qualitative online panel of strictly Millennials.
A quick service restaurant was looking to break into the "holiday meal" market.
Qualitative focus groups were held to explore holiday associations and relevant food items, in addition to testing developed concepts.
*Photo by Sharon Drummond on Flickr
A non-profit wanted to understand the social media dynamic their supporters had with the organization, garner insight on the potential role of various social media channels in their ability to build meaningful relationships with their fan base, and how social media channels impact donation and fundraising behaviour.
Canadian women from the organization's Facebook page participated in an online, micro community and completed 4 multimedia assignments.
Additionally, a quantitative survey was fielded through social media channels and the organization's donor database. This phase examined the differences and similarities across those currently on their social channels and those that had donated in the past – producing a social media user profile and a donor profile.
*Photo by isayx3 on Flickr
A Canadian health association wanted to create an online movement among young people regarding a new, healthier attitude towards sugar.
A two-tiered qualitative research program was implemented, where initial insights were gathered first and then campaign concepts were evaluated.
*Photo by chotda on Flickr
A quick service restaurant was looking to engage Canadians around their cultural identity and relevant foods.
Qualitative focus groups were held in various urban centres across Canada to explore national identity themes and foods, in addition to testing developed concepts.
*Photo by Jamie McCaffrey on Flickr
An emerging game platform wanted to explore how users would interact with and use their innovative software.
Teams participated in an interactive challenge and provided feedback on the games' features and challenges they experienced throughout the creation process.
A county organization wanted to get a better sense of the local experience of poverty. This research is set to inform some of the necessary realignment of programs and services.
Qualitative discussion groups and peer interviews with people who self-identified as living in poverty were conducted. Discussion groups brought people with shared experiences together to build on ideas collaboratively. Peer interviews allowed for in-depth discussions and the empowerment of individuals by discussing the topic amongst themselves.
A quantitative survey was used to gain further understanding of the community, particularly the demographics, life experiences, and attitudes of people living in poverty.
We built an operational database that allowed exploration of the Canadian market for an educational travel company. The tool was built to be easy-to-use for day-to-day requests and technically capable for additional long-term data tracking and uploading. This tool was also designed to ensure current internal customer data could be appended for deeper analysis.
In addition, this educational travel company wanted to explore their customers' experiences with educational tours. Three specialized quantitative questionnaires were developed and fielded for educators, students, and their families in order to better understand how each group uniquely interacted and experienced the educational tour planning process.
A technology company wanted to evaluate their agency partners over the course of a few years.
A questionnaire was developed to evaluate the agency partners' performance, based on nine assessment areas, during the tracker study. Vireo Research provided data analysis, tracking, and reporting for all 3 years. Comparative tables were created so differences between responses could be easily identified, year over year.
An Ontario Board of Trade wanted to understand how youth viewed and defined entrepreneurship and social entrepreneurship. As well as gain an understanding of the tools, resources, and culture required to build a successful campaign for youth driven social enterprise in the area.
In addition, the Board of Trade wanted to allow youth the opportunity to learn new skills, such as moderating qualitative focus groups. The final program is currently in development and remains a co-creation based initiative.
*Image by OpenDataInstitute on Flickr
A technology and innovation company had identified a low engagement level with youth globally, both internally and externally. We were challenged to understand how young people view innovation organizations and to create a strategy to drive youth engagement.
An online innovation, youth community was developed followed by a half-day in-person Innovation Session with our youth community, corporate executives, and advertising team. Throughout both methods we explored how young people view their future careers and work life, what innovation means to young people, and explored how they interact with innovation organizations.
A summer camp wanted to reinvigorate their camp experience and engagement with the brand.
In order to learn more about how the brand is perceived among those that have had a previous experience and also explore ways to attract new customers, a quantitative questionnaire was designed.
This survey captured the attitudes and opinions across three demographic samples and two customer samples – including teachers, parents of teens, teens, past customers, and potential customers. Each sample received individual questions around brand awareness and experience, perceived brand values, camp experience, recreation and lifestyle, as well as decision making and booking.
*Image by UGA College of Ag & Environmental Sciences - OCCS on Flickr
This travel company wanted to explore the mindset of young, modern consumers regarding travel and to identify relevant customer segments.
A two-tiered research program was implemented. First, a quantitative questionnaire to explore travel habits, attitudes, and experiences, in addition to perceptions of the brand. Next, qualitative focus groups were held to delve deeper into the way young people travel.
*Photo by mesana62 on Flickr
A student rewards brand wanted to better understand where they fit in the lives of consumers.
A quantitative questionnaire was used to understand young consumers' shopping behaviour and attitudes, as well as to explore relevant brand impressions.